Be Universal is a platform created for female athletes, to boost their careers, international awareness and commercial value, through a comprehensive service specialized in Social Media and Sports Management.

We also offer counselling services to give our athletes professional opportunities to their liking once their athletic career is over.

Our athletes represent different sports disciplines, nationalities and competition levels. From amateur profiles to Olympic athletes and World Champions.

We are the only business in our sector dedicated and specialized 100% in female sport, and for this reason, Be Universal is set to be the key to present female athlete empowerment.

Be U…#BeUniversal


With a professional career of over 20 years in the audiovisual industry, Ainara has participated in the production of TV, movies and advertising. She works with leading sports brands such as Nike or Adidas daily and creates promotional campaigns for major competitions such as World Cups or Olympics.

Former Olympic swimmer from Brazil that participated in Athens in 2004 and became Supine World Champion in 2009. Rebeca was one of the instigators of the Brazilian athlete scholarship program and was part of the scouting team for the Rio 2016 Olympic Games. Her strength to overcome a false doping accusation which ended her career, have positioned her as a role model around the globe.

Over 15 years of experience in Psychology, HR and development of Corporate Social Responsibility for companies such as Ferrovial, Pimkie and The Helping by Doing Foundation. Firm advocate of equality, ambassador of the Real Dreams Foundation and Business Management Professor, Caty is a well-known state level Coach.

10 times Footvolley World Champion, 18 times Brazilian Footvolley Champion. Lana is known in Brazil and in all of South America for her efforts in fighting for gender equality and women recognition in sports. Her dedication and passion towards the cause make her an example for many other female athletes around the world.

Gloria is a Spanish Tennis player. She has won Catalan and Spanish Team Championships from her start in U8 categories all the way to the +45 category. She became the 2007 champion of the +35 singles and doubles category in the Spanish Championship and the 2008 World Champion of the +35-team category. Gloria is part of the RCTB-1899 and the International Lawn Tennis Club.


Founder & CEO

Degree in Journalism, as well as Business Administration and Management. UEFA B and Catalan National Football Coach. Specialized in Scouting and Women's Football.

European Division Management

Degree in Journalism, Postgraduate Degree in Coolhunting and Trend Forecasting (Barcelona, Spain) and in Digital Marketing (Rio de Janeiro, Brazil). Specialized in Content Marketing and Public Relations.

Strategic Management

Degree in Political Science and International Relations, Master’s Degree in Marketing and PhD student in Information and Communication in Digital Platforms.

Marketing Manager

Licensed as a Pro Futsal Coach and Women’s soccer expert. Degree in Sport and Physical Activities in Barcelona. Certified in Leadership & Communication expert by the Johan Cruyff Institute.

International Relations

Degree in International Trade and Marketing, with special focus in the Asian market. Expert in communications, world traveler and sports lover.

Graphic Design

Degree in Graphic Design. Expert use of Illustrator, Photoshop, InDesign, Premiere and Lightroom. Passionate about art and sports.

Graphic Design

Superior technician in image lighting, capture and treatment and a Degree in Graphic Design.

Content Manager

Degree in Journalism and UEFA B coach. Editor at Diario AS of RCD Espanyol related information and expert in water sports (swimming, waterpolo, diving and synchronized and open water swimming.

Web Design

Degree in Graphic Design and UX/UI Design. 

LATAM Division Management

Expertise in Latam sports market and social organizations. Certified in sports marketing management by the Johan Cruyff Institute and Leadership and social innovation at ESADE (Barcelona). Loves to communicate and is passionate about sports.

Chinese Division Management

Degree in Economy and Human Studies and Master in PR Strategy. Specialist in Marketing, Advertising and the Chinese Market.

Asian Division Project Manager

Bachelor’s and Master’s Degree focused on International Business and Innovative Enterprise.

Asian Division Analytics

Honours Degree in Mathematics; strong analytical, problem-solving and IT skills. Deep knowledge and experience in the Chinese Market.

Asian Division Networking


Be Universal has developed key relations throughout the years in order to improve the services provided to our athletes.


Our team has worked with first class athletes and organisations giving Be Universal the talent and experience necessary to lead differential actions the way it does.

pt_PT es_ES en_GB